Clothing carries a heavy environmental impact in the way the fibres are produced, to the processes involved in turning that into the fabric you see in your tee shirt.The good news is that more of you are now aware of what makes a truly ecofriendly tee shirt but in order to create a sustainable product in ecofriendly clothing, nothing beats recycled cotton.We make our claim to be the most earthfriendly apparel as we use 100% recycled fibres.65% from cotton clippings 35% from recycled plastic bottles. All the colors you see in our products come from the cotton clippings that were recycled.